I’m excited to announce today that AnyPerk is now Fond, and we have significant product enhancements to go along with our new brand.
When we initially founded the company in 2012, we chose the name AnyPerk — a simple name that conveyed our focus on offering a suite of excellent employee perks. While we remain leaders in the perks space, our company has grown.
Our mission now is much broader: to help companies build places where employees love to work. Since we see perks as only one part of this picture, we decided it was time to create a new name and look to suit our mission and growing product portfolio.
The Rebrand from AnyPerk
We chose “Fond” because it reflects authentic employee happiness. Similarly, our new look and feel — the bright and variable color scheme, spark-like icons, and images of true emotion — are meant to convey a sense of joy. Taken together, the new name and style convey our focus on rewards and recognition. To learn more about our rebranding process, stop by VP of Marketing Michael Stapleton’s recent blog post.
Rewards & Recognition Expansions
Fond customers can now foster cultures of recognition and appreciation even more easily. Some of the biggest product enhancements we’re announcing today include:
- Gmail, Slack Integration, and Salesforce (coming soon). Send recognition from within these common workflow tools.
- Service Awards & Birthdays. Schedule congratulatory messages and Rewards Points to be sent to employees on their work anniversaries, birthdays, and other significant dates.
Best Rate Guarantee
We’ve always been proud of the quality of Fond Perks, and we’re taking that quality to the next level by announcing our Best Rate Guarantee. Now, as of May 1st, we guarantee any Fond Perks customer that our perks represent the best available rates out there, or we’ll not only make up the difference, we’ll beat a better rate by 5%. That makes Fond Perks the ultimate VIP perks package in the market.
We’re thrilled to continue developing and growing as we aspire to help make your employees happier, healthier, and more engaged in the coming months and years.
Fondly,
Taro Fukuyama
CEO